Assistant Brand Manager(ABM) - Uzbekistan
Discover Your Potential and Grow with Evyap
With more than 3,000 employees and exports to over 100 countries, EVYAP’s success story began in a small workshop in Erzurum in 1927. Today, our trusted brands, including Duru, Arko Nem, Emotion, Blade, Activex, Evy Baby, and Fax, are loved by millions of consumers around the world.
With production facilities in Türkiye, Egypt, and the world’s largest oleochemicals plant in Malaysia, we continue to create value through innovation, sustainability, and a commitment to excellence. Most importantly, we believe our success comes from our people and the unique contributions they bring every day.
At Evyap, we believe in growing stronger together. Every new beginning brings new opportunities to learn, create, and make an impact. We share and respect, take responsibility, continuously improve ourselves, and celebrate success as one team. Here, you will find an environment where you can grow both personally and professionally, leave your mark through meaningful projects, and build a rewarding career journey.
Together, we are better. Are you ready to join us on this journey?
What You'll Be Doing?
- Responsible for supporting the development and execution of brand strategies and marketing initiatives across Uzbekistan and Tajikistan, covering the full portfolio of Hygiene, Personal Wash and Personal Care categories, with a focus on driving brand growth, strengthening market positioning and ensuring alignment with regional business objectives.
- Contribute to the development and implementation of brand strategies aligned with business objectives, commercial priorities, market trends, competitive dynamics and consumer insights.
- Support the planning and coordinate the execution of integrated 360° marketing campaigns across ATL, BTL, digital and social media channels to strengthen brand positioning, awareness and market share.
- Monitor and analyze brand performance indicators, including sales volume, market share, profitability, pricing and distribution, and recommend actionable improvements.
- Support the preparation and execution of annual brand marketing plans, budgets and media strategies in alignment with business priorities.
- Coordinate new product launches, promotional campaigns and brand development projects, ensuring effective collaboration with internal teams and external partners.
- Analyze market research, consumer insights, Nielsen data and competitor activities to identify market opportunities and support data-driven decision-making.
- Monitor marketing budget utilization, campaign expenditures and key financial indicators, contributing to brand profitability and overall business performance.
- Collaborate with HQ Marketing, Sales, Finance, Production, Supply Chain and country teams to ensure effective implementation of brand initiatives and cross-functional alignment.
- Work closely with international and regional teams to exchange market insights, share best practices and support brand development across different markets.
- Coordinate advertising agencies, research partners and other external stakeholders to ensure timely and effective execution of marketing activities.
- Support portfolio management, product innovation and portfolio optimization initiatives to drive sustainable brand growth.
- Conduct market visits when required to gain consumer and market insights, monitor brand execution and support local marketing initiatives.
Who We're Looking For?
- Bachelor's degree in Business Administration, Marketing, Economics or a related field; a master's degree is an asset.
- Minimum 3 years of relevant marketing experience, preferably within multinational or well-established FMCG companies managing leading consumer brands.
- Experience in brand management, marketing campaign execution, product launches and cross-functional project coordination.
- Strong analytical skills with the ability to interpret Nielsen or similar market research data and translate findings into actionable business recommendations.
- Good understanding of brand performance indicators, marketing budgets and basic financial metrics.
- Strong project management, organizational and stakeholder management skills, with the ability to manage multiple priorities effectively.
- Excellent communication, presentation and interpersonal skills, with the ability to build effective relationships across functions and markets.
- Ability to work effectively in an international and multicultural business environment; regional or international exposure is an asset.
- Proficiency in MS Office applications, particularly Excel and PowerPoint.
- Excellent command of written and spoken English; proficiency in Turkish is an asset.
- Willingness to travel internationally when required.
If you want to grow in an innovative environment, build a career full of global opportunities, and become part of a team that believes in creating success together, we look forward to your application.
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