Senior Brand Manager
What You'll Be Doing
- Shape the brand’s strategic direction by evaluating consumer needs, category developments, competitor activity and commercial priorities.
- Build annual brand roadmaps and define the key initiatives required to achieve growth objectives.
- Design and deliver integrated communication programmes across offline, digital and social channels.
- Turn consumer and market insights into new campaigns, product ideas and portfolio development opportunities.
- Oversee marketing investments and assess initiatives from a cost, feasibility and profitability perspective.
- Follow brand and category performance through relevant commercial indicators and take corrective action when needed.
- Coordinate the development and market introduction of new products, ensuring alignment throughout the process.
- Guide creative, media and activation partners from briefing through final delivery.
- Work collaboratively with commercial, financial and operational stakeholders to ensure effective execution of brand plans.
- Evaluate campaign results and use key learnings to improve future activities.
- Prepare business reviews, performance updates and strategic recommendations for senior stakeholders.
- Monitor changing consumer behaviours and market dynamics to identify emerging risks and opportunities.
Who We're Looking For?
- Bachelor’s degree in Business Administration, Marketing, Industrial Engineering or a related discipline.
- At least 7 years of experience in brand or marketing management.
- Hands-on experience in developing and executing ATL campaigns, including the end-to-end management of advertising film production.
- Proven experience in managing the entire product lifecycle, from consumer insight and concept development to launch and post-launch performance tracking.
- Strong understanding of brand positioning, portfolio management and integrated marketing communications.
- Ability to interpret consumer, category and market data and translate insights into clear business actions.
- Strong commercial and financial acumen, including experience in budget management and profitability analysis.
- A creative and curious mindset, with the ability to develop distinctive brand ideas and turn them into impactful consumer experiences.
- Strong stakeholder management, communication, presentation and influencing skills.
- Professional proficiency in written and spoken English.
- Willingness to travel based on business requirements.
The Opportunities of Joining Us
At Evyap, you are not just joining a company; you are becoming part of a global success story. As a member of our team, you will have the opportunity to contribute to international projects, develop your capabilities, and help shape the future of our business. With a people-first approach, we offer a range of opportunities and benefits designed to support your growth and enhance your employee experience.
💻 Hybrid Working:
At Evyap, we offer a flexible working model that enables employees to work from the office three days a week and remotely two days a week. We also make office days more enjoyable through social events and special celebrations.
🌍 Global Opportunities:
Work as an expat in our offices across Indonesia, Malaysia, Russia, the USA, and Egypt, while gaining valuable experience through international projects and collaborations.
🚀 Learning & Development:
Through our monthly #TekİşimGelişim events, webinars, digital learning programs, and engaging development activities, we support your continuous growth and learning journey.
🎉 E-Joy Club:
Enjoy a vibrant social experience through activities focused on music, art, sports, and social responsibility initiatives, while building meaningful connections with your colleagues.
💼 Competitive Compensation:
Benefit from a competitive compensation package and strong union-supported benefits, including holiday, shoe, fuel, and food allowances.
🛍️ Flexible Benefits:
Through the Evystore application, you can personalize selected benefits and choose the options that best fit your needs and lifestyle.
🧴 Exclusive Products:
Experience our latest innovations through monthly product packages and enjoy special discounts at our on-site store.
If you want to grow in an innovative environment, build a career full of global opportunities, and become part of a team that believes in creating success together, we look forward to your application.
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