Strategic Partnerships Manager – UK & GCC

Strategic Partnerships Manager – UK & GCC

Kaizen Loyalty is a fast-growing B2B SaaS company building data-driven loyalty and gamification platforms that help brands drive customer retention and growth.

With teams in London and Istanbul, we work with leading brands such as Coca-Cola, P&G, Nestlé, Ferrero and Garanti BBVA.

We’re hiring a Strategic Partnerships Manager to lead our expansion into the UK and the GCC – entirely through partners.

You’ll build our partner channel from the ground up: find the right partners, position Kaizen within their offering, drive the contract process and activate their teams to sell Kaizen – backed by our UK and Türkiye sales teams.

As the channel grows, so will your impact – with opportunities to take on a broader strategic role in scaling our international partner network.

The Role at a Glance

• Location: Based anywhere in the UK, remote-first, with in-person meetings in London when needed.
• Markets: UK and the GCC.
• Go-to-market: 100% partner-led – partners sell Kaizen, supported by our UK and Türkiye sales teams.
• Works directly with the CEO
• Engagement: Independent Contractor (B2B)
• Compensation: Competitive monthly consultancy fee plus performance-based incentives tied to partner-sourced revenue

What You’ll Do

• Build the partner map. Scout and recruit the right partners across the UK and the GCC – agencies, consultancies, system integrators, resellers and complementary martech platforms.
• Position Kaizen. Lead partnership conversations, craft a compelling joint value proposition and carve out where Kaizen fits in each partner’s offering.
• Own the deal. Drive the end-to-end process, from first outreach and commercial negotiations to partnership agreements ready for signature.
• Activate partners. Create our partner playbook and activation kit – building on our existing customer materials, partner agreements and referral models – and equip partner teams to pitch and demo Kaizen with confidence.
• Grow the network. Champion Kaizen at industry events, conferences and partner meetings across your markets.
• Measure and scale. Track partner pipeline and performance in our CRM, provide regular updates partner growth strategy as the network expands.

What Success Looks Like

• Within the first few months: your UK and GCC partner map is defined, your activation kit is live and your first partners are signed and selling.
• By the end of year one: activated partners in both markets are generating qualified pipeline, and partner-sourced deals are closing with support from our sales teams.
• Beyond: you’re helping shape and scale a sustainable partner ecosystem across international markets.

What You’ll Bring

• Partnerships experience: 6+ years in B2B commercial roles, including at least 3 years in partnerships, sales or alliances in SaaS – ideally martech, adtech, CRM/CDP or customer engagement.
• Channel-building track record: proven experience recruiting, negotiating with, signing and activating partners – ideally having built a channel from scratch.
• Martech fluency: you understand marketing technology and how brands buy it, and can hold credible conversations with both marketing leaders and technical teams.
• GCC and UK experience: hands-on experience doing business in the GCC with an existing network there, plus a proven track record of working with UK companies.
• Communication: excellent spoken and written English, and confidence presenting, training and negotiating with senior stakeholders.
• Location and travel: based in the UK, legally able to provide independent consultancy services, and willing to travel regularly to the GCC.

Nice to Have

• An existing network of agencies, consultancies or martech partners in the UK.
• Arabic, Turkish language skills.
• Experience leading a team.

Why Kaizen

• Real ownership: Take a leading role in developing our international partner channel from day one, collaborating directly with our CEO.
• A proven product: a platform trusted by global brands, with an established technology partner ecosystem including Microsoft, Oracle, Twilio and Adjust.
• Solid foundations: partner agreements and referral models are already in place – you’ll build the activation playbook on top.
• Room to grow: An opportunity to expand your strategic impact as our international partner growth. A clear path to build and lead a partner team as the channel scales.

Our Process

Our selection process includes - a 30-minute introductory call - a conversation with our CEO - a short partner-plan case discussion, and a final meeting.

Kaizen is an equal opportunity employer and welcomes applications from everyone. We do not accept unsolicited CVs from recruitment agencies.

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