Product Data Analyst

Sipay is an innovative financial technology company founded in 2019, designing products and services tailored to the financial needs of both businesses and individuals. As Turkey’s most valuable fintech company, Sipay offers a financial marketplace that enables businesses to monitor and manage their entire financial landscape from a single platform, while providing unbiased access to all available financial options. This empowers companies facing the challenge of managing the present and preparing for the future to make the most informed decisions.

Offering a wide range of up-to-date, fast, easy, secure, and innovative payment solutions, Sipay also leads the industry with its customer-centric approach.

Rapidly progressing on its path to becoming a global fintech leader, Sipay was recognized in both 2023 and 2024 as Turkey’s fastest-growing electronic money and payment institution in Deloitte Technology Fast 50. In 2023, it was ranked 187th on the Deloitte Technology Fast 500 EMEA list, and in 2024, Sipay climbed 68 spots to reach 119th place. Additionally, Sipay earned certification in the Great Place to Work program and was also included in the Happy Place to Work® Turkey 2025 list, which recognizes the best employers each year.

We are looking for a Product Data Analyst for our growing Product team!

The Product Data Analyst provides data-driven insights to support decision-making across all product lines (Hold, Transfer, Spend, App Core, Under 18). This role works in parallel with the Business Product Owner and the Technical Product Owner, contributing to product strategy, delivery, and optimization through analytics.

Qualifications:

• Bachelor’s degree in related field,
• 2+ years of experience in data analytics, product analytics, or business analytics,
• Strong analytical skills with the ability to translate data into actionable insights,
• Bridges the gap between business and data, delivering clear, story-driven insights to product teams,
• Results-oriented, with the ability to quantify product impact,
• Proactive in identifying problems and proposing data-backed solutions,
• Organized and disciplined in managing reporting workflows,
• Excellent communication skills, able to collaborate effectively with technical (data engineers, backend) and business teams (PMs, POs),
• Knowledge of statistical testing and experimental design (A/B testing, cohort analysis),
• Experience working with fintech or payments data is a plus.

Required Tools & Skills:

• SQL, BigQuery, Snowflake or equivalent querying languages,
• Dashboard and visualization tools such as Tableau, Power BI, Metabase,
• Advanced Excel (pivot tables, macros, complex formulas),
• Python / R (preferred) for data analysis and statistical testing,
• Product analytics tools such as Segment, Mixpanel, Amplitude,
• AI-powered analysis and automation tools (ChatGPT, Copilot, Dataiku, etc.),
• User behavior tracking tools such as Google Analytics, Firebase.

Key Responsibilities:

• Designs and maintains KPI dashboards for all product lines,
• Prepares weekly and monthly reports on usage, retention, and revenue,
• Analyzes user behavior and transaction data to identify trends, opportunities, and issues,
• Measures feature-level adoption and conducts segment analysis across customer groups,
• Defines KPI thresholds and sets up early warning mechanisms (e.g., anomaly detection, alerts),
• Designs, runs, and analyzes A/B tests to validate product hypotheses,
• Provides data-driven decision support to PMs and POs, contributing to roadmap prioritization,
• Identifies data quality issues and collaborates with technical teams to resolve them,
• Ensures reporting standards comply with regulatory and compliance requirements.

Why Join Sipay?

🚀 Be part of one of Türkiye’s fastest-growing fintech ecosystems

🌍 Thrive in an innovative, collaborative, and fast-paced work environment

📈 Continuous learning and career growth opportunities

🚗 Transportation allowance

🍽️ Meal allowance

🍳 Complimentary breakfast and lunch at our campus

🏥 Private health insurance

🎂 Birthday leave

🎁 Welcome kit

👋 Buddy Program to support your onboarding journey

🎓 Learning & development opportunities through Sipay Academy

💻 Access to LinkedIn Learning

🍹 Fun social breaks and team events

💳 Sipay Card and exclusive employee benefits

🚴 MultiSport Plus membership support

🔠 English language training support

🥦 Access to an on-site nutritionist

🫂 Social clubs and wellbeing activities

☕ An in-house barista to keep you fueled throughout the day

If you are ready to make your mark, apply now and let’s build the future together! 🚀

As Sipay Elektronik Para ve Ödeme Hizmetleri Anonim Şirketi , which has the title of data controller, we show the utmost sensitivity for the processing and protection of the personal data of our employee candidates in accordance with the Personal Data Protection Law No. 6698 ("KVKK") and its secondary regulations (together "KVK legislation"). With this Privacy Notice, we would like to inform you about the personal data processing activities carried out by our Company for you, our employee candidates.