Media Buyer (Cyprus)

Key Responsibilities

• Onboard, manage, optimize, and scale campaigns across DSP-style ad networks such as Adcash, PropellerAds, Adsterra, and similar platforms
• Identify, reach out to, and collaborate with new traffic sources and partners to expand acquisition channels
• Negotiate and manage performance-based deals (CPL, CPA, RevShare) when applicable
• Execute end-to-end campaign management, including setup, tracking integration, optimization, and scaling
• Analyze traffic quality, user behavior, and conversion paths to improve ROI and overall campaign performance
• Collaborate on or independently build and improve landing pages and pre-landers
• Work closely with account managers to unlock new opportunities, whitelists, and scaling strategies
• Test and explore additional traffic sources (native, push, pop, display, social, email, domain traffic, etc.)
• Maintain structured reporting and provide actionable insights on campaign performance
• Manage and scale campaigns with a minimum daily advertising spend of $10,000–$15,000; proven experience handling budgets at this level is essential.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 3+ years of experience in digital marketing, preferably in media buying or performance marketing
• Hands-on experience managing campaigns on ad networks (e.g., Adcash, ExoClick, Adsterra, PropellerAds, etc.)
• Strong understanding of performance marketing models (CPA, CPL, RevShare, etc.)
• Experience with tracking tools and platforms (e.g., Voluum, Everflow, or similar)
• Proficiency in Google Analytics, Excel, and reporting tools
• Strong analytical mindset with the ability to make data-driven decisions
• Excellent communication and negotiation skills in English
• Comfortable working in fast-paced, dynamic environments
• Proven experience managing daily advertising budgets of at least 10–15k
• Familiarity with buying domain traffic and a proven track record of successful campaigns through networks such as ZeroPark, TrillionAds, RollerAds, or similar platforms
• Experience buying and optimizing email traffic
• Hands-on experience with native advertising platforms such as Taboola, MGID, or similar networks

Nice to Have

• Experience with additional traffic sources (native, social, programmatic, etc.)
• Familiarity with global markets and cross-cultural collaboration
• Existing relationships within ad networks or the ad-tech ecosystem
• Experience collaborating with direct publishers or partners